Upload one product photo, name the part and pick a color to get the same photo in a new colorway. Check edges, prints and color before you publish.
Heather grey hoodie → Navy Blue, chest embroidery stays white
Color Variants
After recoloring, use the tools below to change the scene, build a listing set or sharpen details, so every colorway gets a full set of images.
What it is
An AI product color changer uses an image model to redraw one named part of a product photo in a new color.
You describe the part in words, such as "the hoodie body", "the sofa cushions" or "the cup body", with no masking or brushing.
The model finds that part, applies the color you picked and keeps the shape, fabric texture, folds, highlights and shadows, so the new color looks as if it was shot in the same light.
On ProductShot AI, each run uses one color at 10 credits per image, and you can generate 1 to 4 images at a time. New accounts get one free generation. Each run takes one image, and you sign in to generate.
Results are saved to your history, so you can come back later to download them or try another color on the same photo.
It works best when you have many colorways and few photos. Shooting every color separately means shipping samples, setting up the scene and retouching each frame, and a new color with no sample yet cannot be shot at all.
Instead, start from your best main photo and recolor it into the other colorways for the color picker on your product page, launch teasers, or ad tests that show which color earns more clicks.
Once you know which colors to produce, book a real shoot and spend that budget on styles that actually sell.
Note the limits too: the AI product color changer changes color, not material or cut, so turning cotton into leather or short sleeves into long ones needs a different tool.
Always recolor from the original photo rather than a previous result, so small errors do not build up.
Describe what to recolor; no manual masking or brushing.
Fabric texture, folds, highlights and shadows stay, so the color looks natural.
Pick a named preset like Navy Blue or Sage Green, or enter any hex value.
Prints, embroidery, labels and text are asked to stay as they are.
Generate 1 to 4 versions next to the original and keep the cleanest one.
10 credits per image, shown under the Generate button.
Why ProductShot AI
Every setting is designed around one question: can the recolored photo go straight into your store?
The background, props and every part you did not name stay as they were.
Presets come with a name and a hex value, and the result shows which one was used.
The new color follows the original light and shadow instead of a flat fill.
The prompt locks print and text color and shape, so a black print is never inverted.
Pick common parts such as a tee, sofa, cup or bag body, or optimize your own text.
AI recolors can differ from the real product or touch nearby areas, so we remind you to check.
Use Cases
Each starts from one real product photo and ends with the same photo in a new color, ready to check.
Show a tee, hoodie or dress in every color you stock without shooting each one. Name the garment, pick the color, and the knit texture, folds and stitching stay as they were. Keep prints and embroidery by saying so in the part box.
Sofas, chairs and cushions often come in many fabrics. Recolor the upholstery while the wooden legs, the floor and the room stay the same, so shoppers can compare options in one consistent scene.
Preview a new cap or bottle color before you order packaging, or show a seasonal shade of the same product. Printed text and labels are meant to stay unchanged, so check them closely in every version.
Recolor leather, canvas or knit while metal hardware, zips and soles stay as they are. Say which parts must not change, such as "keep the gold buckle unchanged", and compare a few versions to pick the cleanest one.
Test autumn, holiday or trend colors with real product photos before you commit to production. Use the results for pre-orders and social tests, and confirm the final color with a physical sample.
By Channel
Color variants show up in many places. These are the most common ways sellers put them to work.
Online StoreGive every color option on a product page its own photo, so the image changes when a shopper picks a swatch.
MarketplacesCreate matching images for each color SKU so every listing variant looks consistent and shows the same angle.
Product DevelopmentSee a new color on your real product before ordering samples, then only sample the colors that look right.
Social and AdsRun the same creative in different colors to learn which colorway your audience clicks most.
How it works
Upload, describe the part, pick a color, check and download. Everything happens on this page.
Upload one JPG, PNG or WEBP up to 16MB. A sharp, evenly lit photo gives the most natural color, or start from one of the three examples.
Describe the part to recolor, such as "the sofa cushions", then choose one of nine named presets or enter a hex code.
Generate 1 to 4 versions at 10 credits each. The result area shows the original next to every version.
Check edges, prints and nearby parts, change the color or the part without re-uploading if needed, then download.
Method comparison
Three ways to get color variants, side by side. Use AI for listings and tests, and physical samples when the exact color matters.
Multiple
output styles
Reference-led
direction
Built-in
before-and-after review
Order a sample in every color and shoot it, or mask and recolor each photo by hand.
Upload one photo, name the part, pick a color and get a recolored version to check.
Tips
Source quality and the part description decide most of the result.
Part to change + parts to keep
The part box is optional; leave it empty to recolor the main product. For products with several parts, cover these two points:
Further reading
Articles on listing images, backgrounds and lighting.
ApparelA practical apparel photography guide covering flat lays, ghost mannequins, fabric texture, drape, and color accuracy.
LightingA practical guide to product photography lighting, soft light, fill light, backlight, reflection control, and difficult materials.
WorkflowCompare AI lifestyle photo generators for realistic ecommerce scenes, product preservation, catalog consistency, and campaign workflows.
WorkflowA practical workflow for taking sellable ecommerce product photos with a phone, simple setup, and AI-powered variations.
WorkflowHow ecommerce teams prep soft supplier packs and re-exported marketplace images with free browser clarity enhancement before Amazon and Shopify uploads.
GuideCompare AI product photography generators for white background images, studio shots, lifestyle scenes, and ecommerce campaign visuals.
Feedback from some of our users. Thumbnails show products from their categories.
“One shirt comes in five colors. I used to wait for every sample before shooting; now I make the colorways from one photo and open pre-orders earlier.”
“Our sofa has eight fabrics. Seeing them in the same scene helps customers choose faster, and the wooden legs were left alone.”
“Prints held up better than I expected. I add "keep the print unchanged" and generate two versions when one is not clean.”
“We test new bottle colors with images first and only produce the ones that get clicks.”
“Cap color previews are handy, but the screen color still differs a little, so we always confirm with a sample.”
“Writing "keep the sole unchanged" made results much steadier, and same-angle colorways look tidy on the product page.”
FAQ
Common questions about credits, color accuracy, prints and how to get better recolors.
Upload one product photo, name the part and pick a color. 10 credits per image, and new accounts get one free generation. Colors can differ from the real product, so check results before you publish.
Start Recoloring →