Upload one product photo, pick a target ratio and get extended versions. The product's size and position may shift slightly and the new area is invented, so check before you publish.
1:1 to 16:9: window and marble extended, label text kept
Product Photo Tools
Once the photo has the right shape, use the tools below to change the background, sharpen it or turn it into listing graphics.
What it is
An AI image extender, also called outpainting or uncrop, uses an image model to generate new scenery around a photo so it fits a wider or taller aspect ratio, while trying to keep the product’s shape, colors, material, label text and logos as photographed.
You upload a photo you already have and pick a target ratio, and the model continues the existing background, surface, light direction and perspective outward.
A square shot can become a 16:9 store banner, and a landscape shot can become a 9:16 vertical cover.
On ProductShot AI, each image uses 10 credits, and you can generate 1 to 4 images at a time. New accounts get one free generation. Each run takes one product photo, and you sign in to generate.
Results are saved to your history, so you can come back later to download them or try another ratio, position or note.
There are seven target ratios: 1:1 (default), 3:4, 4:5, 4:3, 9:16, 16:9 and 21:9, covering marketplace main images, product pages, vertical social formats and store banners. Extension needs a target, so there is no Auto option.
The product position defaults to center, and you can also choose top, bottom, left or right. Position is a hint written into the request; the model follows it as well as it can, but not to the pixel.
To leave room for a headline, choose left and add the note “leave clean empty space on the right for text”.
The AI image extender is different from the other tools on this site. The Background Changer replaces the whole background with a new scene, White Background makes it pure white, and the Image Enhancer upscales and sharpens.
The extender keeps your background style and only adds more of it, which suits photos that are fine except for their shape. Start from one of the three examples in the workbench, or upload your own photo.
Simple, continuous backgrounds such as plain walls, tabletops, floors and sky extend most naturally; busy shelves, crowds and posters are more likely to grow odd details at the edges.
The bigger the change in ratio, the more the model has to invent and the smaller the product will look.
Check four things in order. First, the product: shape, color, material, label text and logos should match your photo. Second, size and position: is the product now too small, or in an awkward spot?
Third, the new area: look for extra objects, text, fake logos, a second product or partial hands. Fourth, seams and edges: light direction, shadows, perspective and grain should be consistent across the whole image.
If all four pass, the photo is ready for your store. If one fails, change the ratio, position or note and generate again; there is no need to re-upload.
A few habits make every extension more reliable. When you shoot, leave some room around the product so later crops to square or vertical are easy, and let the AI image extender handle the photos that were framed too tight.
If you need the product to stay at exactly its original pixel size, extend the canvas by hand in an editor instead. For very large changes, such as square to 21:9, try two smaller steps.
Keep the original next to the approved version in the same folder so you can compare or redo it later.
When several people on a team prepare listings, agree on the ratio, position and note for each channel, so every product in the catalog is processed the same way.
Review results at full size on a large screen before upload, because small changes at the edges are easy to miss on a phone.
Finally, remember that shoppers trust photos that match the item they receive, so treat the extended area as a backdrop and never as a promise about what is in the box.
Continues the background, light and perspective; no new scene.
1:1, 3:4, 4:5, 4:3, 9:16, 16:9 and 21:9; 1:1 by default.
Center, top, bottom, left or right, followed as well as possible.
Extend the tabletop, space for text, no new objects and more.
Generate 1 to 4 versions next to the original and keep the best.
10 credits per image, shown under the Generate button.
Why ProductShot AI
Every setting is designed around one question: can this photo go straight into your store?
The request keeps shape, color, material, label text and logos, with nothing rewritten or invented.
The existing background, surface, light, shadows and perspective are extended, not replaced.
No new products, people, hands, text, logos or watermarks are asked for in the new area.
Uploaded photos are used to generate your result.
Six built-in notes, plus one-click optimize for your own text.
AI generation; the result area reminds you to check size, position and the new area.
Use Cases
Most extension work comes down to one problem: the photo is good, but its shape is wrong for where it has to go.
Marketplaces want a square main image, but phone photos are often tall or wide. Extend to 1:1 instead of cropping off part of the product, then check that the product still fills enough of the frame.
Product pages and mobile galleries often look best at 3:4 or 4:5. Add wall or floor above and below so the whole product shows without cropping.
Stories, short videos and pins use 9:16. Turn a landscape shot into a vertical one; the product will usually look smaller, so check that it still reads clearly on a phone.
Homepage and category banners need 16:9 or 21:9. Extend the scene sideways and check that no strange objects appeared at the far edges.
Ads and banners need clean space for text. Choose a position such as left and add the note “leave clean empty space on the right for text”.
By Channel
Every channel asks for a different size. These are the places sellers need a new ratio most often.
Online StoreTurn one product photo into a hero banner and a square gallery image without a new shoot.
MarketplacesExtend tight warehouse shots to the square main image most marketplaces ask for.
Product LaunchMake every size a launch needs, from decks to pre-order pages, out of the first sample photos.
Social and AdsGet vertical and square versions of the same photo for feeds, stories and ads.
How it works
Upload, pick the target ratio, generate and check. Everything happens on this page.
Upload one product photo, JPG, PNG or WEBP up to 16MB. A tightly cropped phone photo is fine. Or start from one of the three examples.
Choose one of seven target ratios (1:1 by default) and, if you like, where the product should sit. Position is a best-effort hint. Notes are optional.
Generate 1 to 4 versions at 10 credits each. The result area shows the original next to every version.
Check the product, its size and position, the new area and the edges of the frame. Change the ratio, position or note and regenerate without re-uploading.
Method comparison
Three ways to get a wider or taller photo. A reshoot is the most faithful; the AI image extender is the fastest way to test a new shape.
Multiple
output styles
Reference-led
direction
Built-in
before-and-after review
Shoot again with a wider frame, or extend the background by hand with clone and fill tools.
Upload the photo you already have, pick a ratio and get extended versions to check.
Tips
The original photo and the ratio you choose decide most of the result.
What to extend + what to avoid
Notes are optional. When needed, cover these two points:
Further reading
Articles on framing, image sizes and listing photos.
White BackgroundLearn why white background product photos are harder than they look, how platform rules differ, and how to preserve details.
WorkflowHow ecommerce teams prep soft supplier packs and re-exported marketplace images with free browser clarity enhancement before Amazon and Shopify uploads.
WorkflowA practical workflow for taking sellable ecommerce product photos with a phone, simple setup, and AI-powered variations.
GuideCompare AI product photography generators for white background images, studio shots, lifestyle scenes, and ecommerce campaign visuals.
WorkflowCompare AI lifestyle photo generators for realistic ecommerce scenes, product preservation, catalog consistency, and campaign workflows.
LightingA practical guide to product photography lighting, soft light, fill light, backlight, reflection control, and difficult materials.
Feedback from some of our users. Thumbnails show products from their categories.
“Pendant lamps never fit top to bottom. At 3:4 the ceiling and wall are filled in, and I generate two and pick one.”
“Our banner needs 21:9. Extending the grass and hills is enough now, though the backpack gets a bit smaller.”
“I add “do not add any new objects”, otherwise an extra cup sometimes appears on the table. That note is useful.”
“Wallets need a 1:1 main image. The extended desk looks natural, but I still zoom in on the stitching.”
“Hanging raincoat shots extend nicely to vertical covers, and we note that backgrounds are illustrative.”
“Skillets were shot too close. At 4:3 the counter extends smoothly; for big ratio jumps I extend twice.”
FAQ
Common questions about credits, ratios, position and what the AI image extender can and cannot do.
Upload one product photo and pick a target ratio to start. 10 credits per image, and new accounts get one free generation. The result is AI-generated and the product’s size and position may shift slightly, so check it before you publish.
Start Extending →